The Cheesecake Shop Partners with Make a Wish®
The Cheesecake Shop is proud to announce a new partnership with one of Australia’s most trusted charities, Make-A-Wish® Australia and Make-A-Wish® New Zealand to help change the lives of sick children and teenagers, one wish at a time.
The three-year partnership will see The Cheesecake Shop, Australia and New Zealand’s leading specialty cake and dessert retailer, support Make-A-Wish Australia and New Zealand through local and national fundraising initiatives involving franchisees, employees and customers.
Make-A-Wish creates life-changing experiences for children with life-threatening illnesses and is currently working with over 950 critically ill children to make their heartfelt wishes come true.
The Cheesecake Shop CEO Scott Bush said the charity partnership aligned with the business’s mission to spread joy and celebrate life’s moments..
“No product is more synonymous with the blowing out of candles and imagination of wishes more than cake. For decades, we have been helping people make their wishes at The Cheesecake Shop, we thought it was about time, we helped with granting them too,” Mr. Bush said.
“We are privileged to share some truly exciting moments and wonderful milestones in the lives of our customers across Australia and New Zealand – from engagements to anniversaries, new jobs to retirement and everything in between.
“The pride we take in celebrating these moments comes with a profound sense of responsibility. For the thousands of Aussie kids living with a critical illness, there’s not often cause for celebration, only an all-consuming focus on fighting for their future.
“The dedication and commitment shown by Make-A-Wish Australia to lifting the spirits of seriously ill children by granting their wish is something we are proud to support.
“We want to help deliver hope and optimism in the face of adversity and uncertainty. It’s a small gesture we hope will go a long way in the eyes of little people with big imaginations.”
Recent studies* estimate more than 14,000 Australian children are living with a life-threatening illness and thousands more are born or diagnosed with serious illnesses each year.
Make-A-Wish Australia CEO Sally Bateman said for children living with critical illnesses, the treatment is often long and uncertain and there is little opportunity for sick kids to just be kids and enjoy the special moments of childhood.
“We are delighted to welcome The Cheesecake Shop as our newest partner and look forward to creating many wonderful wish experiences and memories together for the wish kids it’s our privilege to support Ms Bateman said.
“Make-A-Wish partners with organisations that share our belief that everyone can make a difference in the lives of critically ill Australian children and their families.
“Like us, The Cheesecake Shop understands the difference wishes can make bringing much needed hope and joy during some of the toughest of times and we look forward to what we can achieve together in the community.”
The Cheesecake Shop and Make-A-Wish will work together on planned activations for customers, franchisees and team members including donations, volunteer support and community activations.
Learn more about the campaign below
Make A Wish Come True at The Cheesecake Shop
Monday 30th September – Sunday 10th November, 2024
Meet Quinn Quinn is no ordinary 6-year-old. Born 11 weeks early and diagnosed with acute lymphoblastic leukemia at just 4 years old, Quinn has faced challenges that would test even the strongest adults. Yet, she radiates joy and kindness, with a heart as big as her imagination. Now, Quinn's greatest wish is to fly with a real-life unicorn, and you can help make that happen!
The Cheesecake Shop has partnered with Make-A-Wish Australia and New Zealand to create wish tokens and Unicorn Cupcakes, with proceeds going to Make-A-Wish. Each token and cupcake purchase brings Quinn one step closer to her wish.
When you visit The Cheesecake Shop, you’re not just treating yourself - you’re helping to make unicorns fly. You can do so in two ways:
- By purchasing our unicorn cupcake.
- By buying a wish token in-store.
For this campaign, we are launching a limited time only, Unicorn Cupcake! These cupcakes feature a white mud cake base filled with sprinkles, with a strawberry jam center. They are topped with piped bubblegum mousse. For every cupcake sold, $1 goes to Make-A-Wish
For this campaign, we are also launching wish tokens. Customers can donate to Make-A-Wish by purchasing a wish token. The tokens are available for $2, $5 or $10. 100% of these proceeds go towards Make-A-Wish.
Visit your nearest Cheesecake Shop today and buy a Unicorn Cupcake or a token pledge to help make Quinn’s unicorn wish come true!
To read Make-A-Wish terms and conditions, please visit here