Our journey continues…
Have you noticed things look a little different around here lately?
Well, you would be right.
We want you, our loyal cake community, to see our new look first!
We are still the same sweet-treat specialists you know and love.
The same ones who have turned up for every celebration or indulgent moment for 32 years.
But we are having a makeover.
For over 30 years, The Cheesecake Shop has been delighting customers with an exquisite assortment of delicious desserts and cakes.
While we are undergoing a visual transformation, our commitment to offering the same beloved, time-tested dessert and cake creations remains unwavering.
We continue to be the go-to destination for those special moments in your life, be it birthdays, celebrations, gatherings, or cherished milestones.
That hasn’t and won’t change. But we are evolving.
We remain focused on creating the quality cakes and desserts that you, our customers, know and love – baked in store by our expert bakers and decorators.
During the rebranding process, we spent time listening to our customers past and present – when you told us The Cheesecake Shop brand needed to evolve, we acted.
This exciting new chapter for The Cheesecake Shop embraces our rich history and reflects the changing needs and desires of you, our customers.
Our new brand heroes the modern classic - The Cheesecake Shop’s rich heritage with a nostalgic look and feel – all served up with a fresh new colour palette and retro accents. Our new logo, in the shape of a stamp, pairs our iconic green with a new sage tone – a colour scheme you’ll see gradually roll out across our stores.
You’ll see our new look in television commercials and online advertising.
Our Guildford store in New South Wales has undergone a full makeover with a fresh new store design, followed by Port Macquarie later this year.
